Value Poly
Medical center website
A website for a multi-specialty medical center, organized around its services: a clear way into each specialty, patient reviews, and a booking form that is never far away.
View case studyWeb Developer & UI/UX Designer
Designing systems.Building experiences.
I'm Ahmed Aly Ghaly. I take a digital experience from the first flow to the finished build, so nothing gets lost between the design and the code.
And I obsess over the details that nobody notices.
Ahmed Aly Ghaly
DesignDrag to compareBuild
01—05 Selected work
Selected work
Five sites, five different scopes — some full WordPress builds, some fully specified Figma files for another team — but the UI/UX, the design, and the client conversations were mine throughout.
Noor Al Mamzar
Bilingual clinic website
A bilingual Arabic/English medical center site juggling four specialties and two languages in one hero, with a muted sage identity and the trust numbers placed ahead of any service copy.
View case studyAB Interiors
Interior design studio website
An interior design studio site spanning three services — interior, exterior, and landscape — each styled distinctly, backed by a 50+ photo property gallery and a client video tour.
View case studyClinica Jizel
Luxury clinic website
A luxury aesthetic clinic site spanning seven specialties, built around real treatment photography instead of icons, with practical info and booking always close at hand.
View case studyCar Clinic Garage
Automotive garage website
A performance-garage site built to read as technically credible to luxury car owners, leading with a marque row and real facility photos before any service claims.
View case study
FIG. 01 — AG / 2026
The person behind the details.
I design the experience, then build it myself, so the decisions made on the canvas are the ones that reach the browser.
Outside the work I like games where position matters: chess, football, backgammon. They shape how I look at a product: what each part is for, what information people have, and what happens a few moves later.
- DesignFigma, wireframes, prototypes, design systems, mobile-first layouts.
- BuildWordPress and Elementor Pro, custom themes, React and TypeScript.
- ShipCore Web Vitals, on-page SEO, and tracking with GA4 and Tag Manager.
Looking good is the last decision, not the first.
Four stages, each with one rule I keep coming back to.
Think
Position before pieces.
I start with who's using it, what they're trying to get done, and what a wrong turn costs them. Screens come later.
Design
Roles before components.
Every element gets one job. Hierarchy, flows, and variants are decided as a system, not screen by screen.
Build
The design ships as designed.
Components, tokens, real breakpoints, fast pages. What was decided in Figma survives contact with the browser.
Refine
Play the odds, then check the details.
Launch, watch what people actually do, adjust. Then the 8px.
Inside the process
The clean version is simple. The real version is… a little different.
The clean version
ResearchIdeasDesignFeedbackRevisionTestingLearn
The real version. Press next.
ResearchUntitled.fig
Getting started
Good design isn't the design that never changed.It's the design that kept getting better because we learned something.
- Final.figEdited 3 weeks ago
- Final 2.figEdited 2 weeks ago
- Final New.figEdited 5 days ago
- Final Approved Last V2.figEdited just now
UnderstandThinkTryLearnChangeRepeat.
That's design.
